
Founder & CEO. Leads Smartbot, helping financial services contact centres meet Consumer Duty with real-time, sentiment-aware AI.

Data Analyst. MSc in Computer Science (Data Analytics), specialising in predictive modelling, NLP and machine learning.

AI/ML Engineer & Full-Stack Developer. Builds end-to-end ML systems and RAG pipelines, from model to production.

Chief Revenue Officer. Has built and led EMEA and global sales teams of 130+ reps at fast-growing companies.
Smartbot is dedicated to transforming customer support through sentiment-aware AI. We are passionate about developing technologies that enable automated responses and foster genuinely empathetic, human-like interactions.
Our product, SERTS, utilises AI-driven sentiment analysis to capture the tonality and context of customer conversations. With this solution, businesses can gain deeper insights into customer frustrations and satisfaction levels. This understanding allows them to route interactions to the appropriate agents or provide automated solutions.
Founded with the vision of delivering real-time, effective customer service to businesses of all sizes, Smartbot now helps regulated financial services contact centres evidence good customer outcomes, and is available on AWS Marketplace.
Real-time vulnerability detection and a Consumer Duty evidence trail, running inside your own AWS account.
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