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Breaking New Ground in Real-Time Sentiment Monitoring: The SERTS Solution

Breaking New Ground in Real-Time Sentiment Monitoring: The SERTS Solution

23 Nov

2 mins

by:
Declan Murphy
the smartbot journey

At Smartbot Software, in collaboration with the Nimbus Research Centre at Munster Technological University Cork, we are breaking new ground in real-time sentiment monitoring with SERTS (Sentiment Evaluation in Real-time Speech). This innovative solution is designed specifically for customer support helplines and sets new standards in sentiment analysis with unmatched accuracy and efficiency.

Addressing the Limitations of Traditional Sentiment Analysis Tools

Traditional sentiment analysis tools for phone calls often rely on costly cloud-based models or computationally intensive systems that are unsuitable for real-time applications. While valuable, these solutions come with their own challenges, including high costs and complex infrastructure requirements. SERTS overcomes these limitations by deploying advanced machine learning models within a scalable, standalone software environment. This makes it a cost-effective alternative to the existing systems and suitable for a broader range of industries and use cases.

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Harnessing Deep Learning for Accurate Sentiment Detection

The core of SERTS is its innovative approach to sentiment analysis. By leveraging deep learning, SERTS analyses a caller’s audio tone to detect cues in tonality, while a large language model evaluates the speech itself—examining the intent behind the words spoken. This dual analysis approach ensures that both the tonality and the semantic meaning of customer interactions are captured, enabling more accurate and comprehensive sentiment analysis.

The research team at the Nimbus Research Centre has achieved promising results in both categories, and they are now working on combining these approaches into a cohesive, multi-modal model that will further enhance the system’s performance and capabilities.

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Standalone Modularity: Making SERTS Easy to Integrate

One of SERTS’ standout features is its standalone modularity. This flexibility allows for easy integration with existing call centre solutions, making it accessible to industries such as finance, customer service, and AI-driven applications. By reducing the need for extensive development resources, SERTS simplifies the process of adopting real-time sentiment monitoring, allowing organisations to implement this powerful tool without the usual complexity and cost.

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Unlocking New Opportunities for Future Innovation

Looking ahead, SERTS will continue to evolve, opening up new opportunities for businesses. With its real-time sentiment monitoring capabilities, SERTS will enable organisations to:

  • Automate feedback generation to gain valuable insights into customer sentiment.
  • Enhance agent training by providing data-driven context on customer sentiment to improve customer interactions.
  • Uncover workflow inefficiencies by analysing sentiment across customer support journeys.

These applications will make SERTS a truly versatile tool, capable of driving significant improvements in customer service, employee performance, and operational efficiency.

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A Smarter, More Empathetic Future

At Smartbot, we are excited to continue pushing the boundaries of real-time sentiment analysis. As we advance the development of SERTS, we aim to enable smarter, more empathetic customer support solutions that can truly transform how businesses interact with their customers. Stay tuned for updates as we continue to innovate and break new ground in sentiment-aware AI technology.

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Overview

Declan Murphy
Declan Murphy
Founder & CEO

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